Client reviews

What revenue teams say after working with Flow State

Flow State Sales is a specialist B2B sales training, coaching and enablement consultancy led by Aaron Evans and Raffael Fernandes. Below are some of our reviews written by sales leaders, managers and reps we’ve worked with, plus endorsements from some of the most respected authors in modern selling.

Flow State Wall of Love

Reviews from the people we trained

My MRR went up by 78% following the training. I’m now much more confident in how I deliver pricing.
Gaetan Desazars de Montgailhard Gaetan Desazars de MontgailhardTeam Lead Sales, Spendesk
They helped me categorise my thoughts, connect to my problem and articulate it… compared to the other companies we spoke to, Raff and Aaron were just poles apart. It’s been transformational for both me as a leader and my team.
Will Jackson Will JacksonVP of Sales, UK & ANZ, Mr Yum
For as long as it’s practical, Flow State is the only sales training company I plan to talk to. I genuinely mean it. It’s by far and away the most well-rounded, impactful bang-on-the-money training that I’ve seen in my career. It was exceptionally good.
James CannonChief Revenue Officer, Zutec
There are many facets to the work they do, but the net effect is that each minute of your salesperson’s time generates a higher amount of revenue… And Aaron and Raff give them all the skills they need to do that.
Timi Oluto Timi OlutoChief Revenue Officer, CharlieHR
The conversion rate is amongst the best I’ve ever seen in my whole career, and it’s because we’re only allowing the right deals into the pipeline. We’re capturing higher deal prices, converting more pipeline and getting faster onboarding times.
Paddy O’NeillVP of Sales, Metomic
Flow State laid the groundwork for lasting change that would benefit the business for years to come. Would I recommend people to use Flow State? 100%.
John Purkis John PurkisChief Revenue Officer, JATO Dynamics
We’ve been able to shorten the average timeline for the sales cycle. It wasn’t unusual for us to be working deals for 6-12 months. The last one we signed in 35 days.
Lotte van der Zee Lotte van der ZeeSales Director, Clocktimizer
I can’t speak highly enough of Aaron and Raff. If you’re looking to build a modern workforce, you can’t do better than introducing Flow State into your business. We’re on the march, and thanks to Flow State, we’ll get there quicker.
Tom FernandezChief Revenue Officer, Hack The Box
For me, they’re an incredibly trusted pair of hands that genuinely care about the outcome of the programme. They’re just as invested as you, if not more so, in making it a success. They care about the people they’re coaching and want to see everyone succeed.
Damien Andreasen Damien AndreasenVP Sales, HiBob
The results were immediate and impressive. The passion the guys have and the energy that they bring is incredible. I would recommend Flow State to any sales team.
Lorenzo Filipo Lorenzo FilipoTeam Lead New Business, Amazon
If you’re not working with Aaron and Raff and with Flow State, you’re actually missing out. It’s that simple. They know what they’re talking about, they’ve been there a hundred times. They’ve been invaluable.
Pieter van der HoevenCEO & Co-founder, Clocktimizer
The biggest result from working with Flow State is understanding the competencies that make someone successful in our business and then seeing our management team start to deliver against that consistently.
James Mansfield James MansfieldChief Revenue Officer, Fastmarkets
At the in-person sessions people were high-fiving each other. After online sessions people were messaging each other saying it’s the best Zoom call they’ve had in their life.
Sam Moody Sam MoodyGlobal Director of Sales Enablement, HiBob
Flow State changed the way that we think as a department. We’ve got a clean pipeline, we’re doing business cases, we’re making sure we’re speaking to the right people and we’re booking in regular weekly coaching sessions for the team.
Stacy SloanSales Director, Joblogic
We now have a deeper understanding of our buyer in this current environment and their different priorities, along with the tactics we can use to have stronger customer conversations.
Niamh O’Leary Niamh O’LearyRegional Manager, Talent & Learning Solutions, LinkedIn
If anyone wants to bring energy to the room and a perspective that challenges your thinking, Aaron is perfect for that… Sometimes organisations just think about what they need to do internally and forget about the customer. That’s what I loved about Aaron’s session — it was all about the customer, because that’s how you win.
Dalia NightingaleChief Revenue Officer, Vixio
They immersed themselves in our world, and within a week or two they knew more about our industry and buyer persona’s typical challenges than some people learn in years. They can apply themselves to any business.
Christina Lewis Christina LewisSales Manager, UK & Ireland, HiBob
I couldn’t be happier with how the training went. They’re both very affable, they both know how to hold the room and keep everyone engaged… they did a superb job and left us with some ideas that we’ve built into our go-to-market strategy for this year.
Caradog EmanuelSenior Director, Sales & Revenue Development, Seismic
Both the sales director and I have been leading sales teams for over 20 years, and there were definitely concepts in the training that were new to us.
Miles Dixon Miles DixonManaging Director, SAE Media Group
We see more deals coming in our pipeline that are better qualified. We definitely have a higher-quality pipeline. If you require specific training with a relaxed and interactive atmosphere, guaranteed to engage your team, then I would definitely recommend them.
Célia BellucciHead of Client Success, UK, Headspace
There’s been a strong improvement in how enablement works with the sales team. Previously we had a top-down approach, now it’s much more collaborative.
Thomas Monvoisin Thomas MonvoisinHead of Sales Performance & Enablement, Ankorstore
Aaron has a very unique approach. He has a real passion for sales and that comes through in his delivery. He uses plenty of narrative and storytelling, which generates a lot more retention than when you just put on another slideshow… The guys are still asking when we can get him back for more training.
Daniel HillRegional Sales Manager, LinkedIn
Raff used his expertise in sales process and methodology to transform the way the business qualified opportunities and forecasted. He helped me construct strategies to get complicated deals over the line and helped me become a more consultative sales person.
Sean Charles Sean CharlesAccount Director, LinkedIn
Flow State has a good finger on the pulse of what selling is really like today. They understand the difference between theory and what actually happens in the field. We set up foundations that will continue to snowball.
Will DemarsVP of Sales, Americas, Hack The Box
It was a perfect fit. It’s always nice to get a fresh pair of eyes, especially with people who are out there seeing and speaking to people daily on what’s relevant… bringing in that outside expertise, it just helps the team perform better.
Charles McGiffenRegional Vice President of Sales, Seismic
The training has made me a more empathetic salesperson. The change in how we see selling to our customers and how we value our product has been huge.
Denny BurdaCustomer Success Manager, Clocktimizer
They were great, they were very inspiring. People came out of the session saying how nice it was to be spoken to like a normal human being, rather than just a number.
Nick PrattHead of Sales Enablement, Clarion Events
We finally have a process we can follow. We finally have a structure that can be scalable, repeating that in every single thing that we do.
Ewelina TatarSenior Customer Success Manager, Clocktimizer
I really like the ‘why buy’ approach. Just helping salespeople understand what makes a deal, what value we’re actually trying to deliver to our customers, and how we also make sure that our customers understand the value we deliver.
Alexander NiersHead of Marketing, Clocktimizer
I found the Flow State courses incredibly valuable, with plenty of useful tips and insights for me and my team. The content has helped us close opportunities.
Tom Cross Tom CrossSales Director, GlobalData plc
With Flow State’s coaching, we’ve shifted to a clear, consultative sales approach that has improved pipeline quality and helped us grow enterprise opportunities better.
Callum Quick Callum QuickVP of Customer Growth, Thrive
Flow State Learning has built life long skills and frameworks that can be embedded into any customer facing conversation. The courses are highly valuable.
Louis Triandos Louis TriandosHead of Customer Success, Me&U
The digital training from Flow State was super practical and easy to embed in real customer conversations. It had a huge impact on helping our sales team.
Jodie Gray Jodie GraySenior Sales Manager, Teamtailor
Flow State’s digital training is engaging and thought-provoking. The sessions encouraged reflection and showed how we can level up.
Ollie Squires Ollie SquiresSenior Account Executive, Ben

Industry endorsement

What the authors of modern selling say

Flow State’s approach draws on the research behind the field’s defining books. These are the people who wrote them.

He’s a true student of sales – perhaps one of the best-read and most intellectually curious practitioners I’ve ever met… He’s one of the very few people I send my own stuff to before I publish it, because I know he’ll run it through the wringer, testing not just the logic of our arguments but also the applicability of our findings, ultimately making it better in the end.
Matt Dixon Matt DixonAuthor of The Challenger Sale & The Jolt Effect
Aaron Evans is the best of both worlds: a deep thinker and a practical doer. He’s curious, smart, and never shy to dig into large complex challenges. But he’s equally good at teaching and tactical application. He’s at his best coaching others to ever higher performance through a rare mix of talent, skill and empathy. One of the best.
Brent Adamson Brent AdamsonAuthor of The Challenger Sale & The Challenger Customer
It’s difficult to blend deep thinking about selling and how we drive success, with pragmatic, disciplined execution. But it’s the ability to do this, extraordinarily well, that sets Raff and Aaron apart. They don’t promise miracle cures or leverage the latest fashionable tricks and techniques. They help their clients think more critically and execute at higher levels than most other consultants.
David Brock David BrockAuthor of Sales Manager Survival Guide
My friends at Flow State have a deep appreciation of coaching and its vital role in achieving outstanding performance. More than that, you can see how passionate they are as coaches in helping someone switch on their own light bulbs.
Myles Downey Myles DowneyAuthor of Effective Coaching & Enabling Genius

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